Let’s Build Your Brand
The brand management process is initiated by an analysis of how your brand is currently perceived by existing clients and potential customers, this gives us a better understanding of your brand positioning.
We are then able to start planning and establishing branding objectives which give guidelines on how to development a brand strategy.
Develop a plan to connect with your audiences in the most sustainable and profitable manner possible.
Corporate Identity defines the image of your brand and plays a vital role in setting the tone for all marketing strategies.
Brand management includes managing the tangible and intangible characteristics of brand.
Brand development is the process of creating and strengthening your brand power. We help companies to develop their brands by dividing the process into three phases.
- The first phase is getting your brand strategy right and aligned with your business objectives.
- Second is developing all the tools you will need to communicate the brand, such as your logo, tagline and website.
- Finally, there is the phase of strengthening your newly developed or updated brand.
Overall business strategy
A strong, well differentiated brand will make growing your business much easier.
- What type of company you want establish?
- Are you planning to grow globally?
Your overall business strategy is the context for your brand building strategy. If you are clear about where you want to take your business, your brand will help you get there.
IDENTIFY YOUR TARGET CLIENTS
Who are your target clients? If you say “everybody” you are making a very big mistake. Our Market research focuses on clearly defining your target clients. The narrower the focus, the faster the growth.
The more diverse the target audience, the more diluted your marketing efforts will be. So how do you know if you have chosen the right target clients? That’s where the next step comes in.
We conduct market research on your targeted clients which will have a huge impact on the profitability of your business.
Research helps you understand your market potential in perspective and priorities. You can anticipate their needs and put your message in language that resonates with them. It also tells you how they view your company’s strengths and your current brand. As such, it dramatically lowers the marketing risk associated with brand development.
Once we have researched your target market, we determine your company’s brand positioning within the professional services marketplace. How is your firm different from others and why should potential clients within your target audience choose to work with you?
A positioning statement is typically three to five sentences in length and captures the essence of your value proposition. It must be grounded in reality, as you will have to deliver on what you promise. It must also be a bit aspirational so you have something to strive for.
Your next step is a messaging strategy that translates your brand positioning into messages to your various target audiences. Your target audiences typically include potential clients, potential employees, referral sources or other influencers and potential partnering opportunities, to name a few.
While your core brand positioning must be the same for all audiences, each audience will be interested in different aspects of it. The messages to each audience will emphasize the most relevant points. Each audience will also have specific concerns that must be addressed, and each will need different types of evidence to support your messages. Your messaging strategy should address all of these needs. This is an important step in making your brand relevant to your target audiences
Develop Brand Identity
If you have a registered business and you’re happy with your chosen name then a change is not necessary. But if you are a new company or undergoing a merger, perhaps your comapny name no longer suits your positioning, a name change may be in order. Even if you don’t change your name, a new logo and tagline may make sense to better support your brand positioning.
Remember, your name, logo and tagline are not your brand. They are a part of your brand identity, whic assist in ways to communicate or symbolize your brand. You must live it to make it real.
And don’t make the mistake of showing the new logo around internally to get a consensus. The name, logo and tagline are not for you. They are for your marketplace and should be judged on how well they communicate, not how much the partners like them.
CONTENT MARKETING STRATEGY
Content marketing is particularly well suited to professional services firms in the digital space. It does all things traditional marketing does but it does them more efficiently. It uses valuable informative content to attract potential customers into long term clients
Remember that your brand strength is driven by both reputation and visibility. Increasing visibility alone, without strengthening your reputation, is rarely successful. That’s why traditional “awareness-building” advertising or sponsorships so often yield disappointing results. On the other hand, content marketing increases both visibility and reputation at the same time. It is also the perfect way to make your brand relevant to your target audiences.
Your website is your single most important brand development tool. It is the place where all your audiences turn to learn what you do, how you do it and who your clients are. Having an interactive and enagaing website that is designed to optimize the user experience is crucial for your brand.
Corporate Identity defines the image of your brand and plays a vital role in setting the tone for all communication and marketing strategies.
First impressions count, and your logo is likely the first piece of information your audience has about your company. Having a professional brand identity is no trivial matter; instead, it is a powerful tool that instantly communicates your corporate style and philosophy; sets you above your competition.
There are several different types of logos you could choose to represent your brand. Our designers have found that most of these will fall into three distinct categories:
- Iconic or Symbolic
- Word-mark or Logotype
- Combination Marks
When an Illustrative logo is created correctly, it can become a unique branding and promotional tool that works well on many types of marketing materials, including wearables.
Once you have a distinctive logo, you will need a company profile that is not only professionally designed but also well written. A good profile illustrates and outlines your core business model and value proposition. Technogeek Solutions specializes in compiling eye catching and thought captivating business profiles.
Technogeek designs marketing material that communicates your products & services to your potential markets. Marketing material such as business cards, pamphlets/flyers and posters.
Using smart designs gives your brand an opportunity to convert print to digital media by using QR codes and other tools which can be printed on your materials and embedded on your website.
The aim of branding is to convey brand message, create customer loyalty, persuade clients to buy your buy into your brand by establishing connecting with the customers. Good branding forms customer perceptions about the product and should raise customer expectations about the product.
Brand awareness is the probability that consumers are familiar about the life and availability of the product. It is the degree to which consumers precisely associate the brand with the specific product. It is measured as ratio of niche market that has former knowledge of brand. Brand awareness includes both brand recognition as well as brand recall.
Brand recognition is the ability of consumer to recognize prior knowledge of brand when they are asked questions about that brand or when they are shown that specific brand, i.e., the consumers can clearly differentiate the brand as having being earlier noticed or heard.
Brand recall is the potential of customer to recover a brand from his memory when given the product class/category, needs satisfied by that category or buying scenario as a signal. In other words, it refers that consumers should correctly recover brand from the memory when given a clue or he can recall the specific brand when the product category is mentioned. It is generally easier to recognize a brand rather than recall it from the
Brand association is anything which is deep seated in customer’s mind about the brand. Brand should be associated with something positive so that the customers relate your brand to being positive. Brand associations are the attributes of brand which come into consumers mind when the brand is talked about. It is related with the implicit and explicit meanings which a consumer relates/associates with a specific brand name.
- Customer Experience
- Word of mouth
- Quality of the product
The social value of the brand name an or the owner of a well-known brand name can generate more revenue simply from brand recognition. Technogeek provides strategies to establish brand equity by creating positive experiences that entice clients.